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Digital Communications 11
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Big Ideas
Grandes idées
The design cycle is an ongoing reflective process.
design cycle
includes updating content, tools, and delivery. The design process can be non-linear. Personal design choices require self-exploration, collaboration, and evaluation and refinement of skills.
Design and content can influence the lives of others.
Learning Standards
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Curricular Competencies
Students are expected to be able to do the following:
Applied Design
Understanding context
- Conduct user-centred researchto understand design opportunities and barriersuser-centred researchresearch done directly with potential users to understand how they do things and why, their physical and emotional needs, how they think about the world, and what is meaningful to them
Defining
- Establish a point of view for a chosen design opportunity
- Identify potential users, intended impact, and possible unintended negative consequences
- Make inferences about premises and constraintsthat define the design spaceconstraintslimiting factors, such as available technology, expense, environmental impact, copyright
Ideating
- Identify gaps to explore a design space
- Generate ideas and add to others’ ideas to create possibilities, and prioritize them for prototyping
- Critically analyze how competing social, ethical, and community considerations may impact design
- Work with users throughout the design process
Prototyping
- Identify and apply sources of inspirationand informationsources of inspirationmay include aesthetic experiences; exploration of First Peoples perspectives and knowledge; the natural environment and places, including the land, its natural resources, and analogous settings; people, including users, experts, and thought leadersinformationmay include digital communications professionals; First Nations, Métis, or Inuit community experts; secondary sources; collective pools of knowledge in communities and collaborative atmospheres both online and offline
- Choose an appropriate form, scale, and level of detail for prototyping, and plan procedures for prototyping multiple ideas
- Analyze the design for the life cycle and evaluate its impactsimpactsincluding the social and environmental impacts of extraction and transportation of raw materials, manufacturing, packaging, transportation to markets, servicing or providing replacement parts, expected usable lifetime, and reuse or recycling of component materials
- Construct prototypes, making changes to tools, materials, and procedures as needed
- Record iterationsof prototypingiterationsrepetitions of a process with the aim of approaching a desired result
Testing
- Identify feedback most needed and possible sources of feedbacksources of feedbackmay include peers; users; First Nations, Métis, or Inuit community experts; other experts and professionals both online and offline
- Develop an appropriate testof the prototypeappropriate testincludes evaluating the degree of authenticity required for the setting of the test, deciding on an appropriate type and number of trials, and collecting and compiling data
- Collect feedback to critically evaluate design and make changes to product design or processes
- Iterate the prototype or abandon the design idea
Making
- Identify appropriate tools, technologies, materials, processes, and time needed for production
- Use project management processeswhen working individually or collaboratively to coordinate productionproject management processessetting goals, planning, organizing, constructing, monitoring, and leading during execution
Sharing
- Shareprogress while creating to increase opportunities for feedbackSharemay include showing to others, use by others, giving away, or marketing and selling
- Decide on how and with whom to share or promote their product, creativity, and, if applicable, intellectual propertyintellectual propertycreations of the intellect such as works of art, invention, discoveries, design ideas to which one has the legal rights of ownership
- Consider how others might build upon the design concept
- Critically reflect on their design thinking and processes, and identify new design goals
- Assess ability to work effectively both as individuals and collaboratively while implementing project management processes
Applied Skills
Apply safety procedures for themselves, co-workers, and users in both physical and digital environments
Identify and assess skills needed for design interests, and develop specific plans to learn or refine them over time
Applied Technologies
Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for their design interests
technologies
tools that extend human capabilities Evaluate impacts, including unintended negative consequences, of choices made about technology use
Analyze the role technologies play in societal change
Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies
Content
Students are expected to know the following:
design opportunities
design cycle
digital tools to communicate and solicit information
digital tools
for example, spreadsheet, databases, word processors, social media, blogs, infographics, polls and surveys, as well as graphic design and photo tools, such as Photoshop and InDesign solicit
for example, polls, surveys, crowdsourcing ideas impacts of social media in global communications
impacts of social media
creating, sharing, or exchanging of information; sharing, co-creating, discussing, and modifying user-generated content; quality of information, content reach, frequency of access, usability, immediacy, and permanence; virality of content impacts on language use of online technology
impacts on language use
for example, text-based and instant messaging, emojis, short-form communication, memes, gifs, evolution of grammar, spelling, evolution of Internet slang (e.g., LOL) issues in digital communication
issues
for example, netiquette, online courtesies, moderation, free speech, differences between digital, analog, and face-to-face communication; impacts of technology on interpersonal communication, relationships, and organizations digital communication risks
risks
for example, over-sharing, impulsive reactions, copy (Cc) versus blind copy (Bcc), personal and private information, immediacy of the message ethics and legalities in digital communication, including ethics of cultural appropriation
ethics and legalities
for example, fair use rights, image use, copyrights, trademarks, Creative Commons licensing, anonymous authorship cultural appropriation
using or sharing a cultural motif, theme, “voice,” image, knowledge, story, song, or drama without permission or without appropriate context or in a way that may misrepresent the real experience of the people from whose culture it is drawn influences of digital marketing in online content creation and curation
digital marketing
for example, email, newsletters, mobile media marketing, social media marketing, videos, graphics, digital ad campaign strategies, measurement in clicks, analytics and metrics, audience reach, virality, generational targeting changes in journalism and reporting
changes
changing dynamic of journalism, reporting, and content curation persuasive writing for the web
persuasive writing
for example, using the inverted pyramid method, avoiding jargon and repetition, using bold text, hyperlinking, underlining, writing with a digital audience in mind, summarizing, writing with search engine optimization in mind; ensuring contrast, clarity, and direction critical evaluation of online resources
critical evaluation
relevance, accuracy, bias/perspective, reliability, safety sociological impacts of digital communication tools
sociological impacts
for example, self-image, social connections (real versus imagined), mental health, self-esteem technology to support collaboration and interaction with others
technology to support collaboration
online multi-user tools and services to facilitate collaboration and communication on common projects, regardless of their physical location; for example, online chat/video communication services, document sharing services or sophisticated project management software strategies for developing a digital dossier
digital dossier
maintaining a positive public profile that highlights career objectives and showcases work and experience career opportunities in digital communications
career opportunities
for example, copywriting, Internet marketing, UX, SEO, communications officers, social media managers appropriate use of technology, including digital citizenship, etiquette, and literacy
Note: Some of the learning standards in the PHE curriculum address topics that some students and their parents or guardians may feel more comfortable addressing at home. Refer to ministry policy regarding opting for alternative delivery.