Big Ideas
Big Ideas
Services and products can be designed through consultation and collaboration.
Personal design choices require the evaluation and refinement of skills.
Tools and technologies
tools that extend human capabilities
can influence communications and relationships.
Content
Learning Standards
Content
design for tourism and hospitality services and products across multiple sectors
for example, travel services, transportation, accommodation, food and beverage, recreation and entertainment
necessary components
viability of a destination and the quality of its potential offerings, such as attractions, historically or culturally significant sites, accessibility and travel options, accommodation, infrastructure, assets, carrying capacity, and sustainability
for tourism development, including market research strategies ways to access and assess consumer wants and needs to inform potential tourism markets, the design of products and services, and promotions and advertising
role of disruptors
non-traditional tourism businesses and organizations; for example, sharing-economy enterprises, social media, user-generated content
in a tourism economy
emerging trends
the latest trends that target different consumers in diverse contexts, both locally and globally; for example, niche tourism, ecotourism
in the tourism industry, such as leisure innovation tourism trends that incorporate wellness lifestyle perspectives, such as active living, reconnecting with nature, and well-being; for example, adventure tourism, recreation in park settings, yoga retreats
and First Peoples tourism tourism businesses that are majority-owned and operated by First Nations, Métis, or Inuit and that demonstrate a connection and responsibility to the local First Peoples community and traditional territory where the operation resides
role of labour
for example, skilled versus unskilled workers, training needs, turnover, workforce mobility, labour shortages, labour differences among various worldwide destinations
in sustaining tourism and hospitality operations and services locally and globally
entrepreneurship and small business development in hospitality and tourism
strategies for tourism stakeholder
for example, guests, employees, employers, individual operators, product clusters, communities, associations, governments
engagement and collaboration
risk management in tourism
practices, policies, and procedures designed to minimize or eliminate unacceptable risks; for example, safety considerations for travellers on an Outward Bound excursion
and legislation for example, contract law, tort law, negligence
event planning, coordination, and facilitation skills
cultural sensitivity and etiquette, including ethics of cultural appropriation
using or sharing a cultural motif, theme, “voice,” image, knowledge, story, song, or drama without permission or appropriate context or in a way that may misrepresent the real experience of the people from whose culture it is drawn
hospitality and communication skills to interact effectively
for example, welcoming discourse or body language; ways to communicate with people who may have limited local language skills/proficiency or diverse cultural heritages
with local and international tourists
career options and opportunities in various tourism sectors
Curricular Competency
Learning Standards
Curricular Competency
Applied Design
Understanding context
- Engage in consumer-centred researchresearch done directly with potential consumers to understand how they do things and why, their physical and emotional needs, how they think about the world, and what is meaningful to themand empathetic observationaimed at understanding the values and beliefs of other cultures and the diverse motivations and needs of different people; may be informed by experiences of people involved; traditional cultural knowledge and approaches; First Peoples worldviews, perspectives, knowledge, and practices; places, including the land and its natural resources and analogous settings; experts and thought leaders
Defining
- Establish a point of view for a chosen design opportunity
- Identify and analyze potential consumers, intended impact, and possible unintended consequences for a chosen tourism design opportunity
- Identify criteria for success, identify constraintslimiting factors, such as consumer requirements and wishes, expense, environmental impact, copyright, and anticipate and address possible unintended negative consequences
- Make decisions about premises and constraints that define the design opportunity
Ideating
- Take creative risks to generate ideas and enhance others’ ideas to create possibilities
- Screen ideas against criteria and constraints, and prioritize them for prototyping
- Critically evaluate how competing social, ethical, economic, and sustainability factors impact tourism locally, nationally, and globally
- Collaborate with potential consumers throughout the design process
Prototyping
- Identify, critique, and use a variety of sources of inspirationmay include personal experiences; First Peoples perspectives and knowledge; the natural environment and places, including the land, its natural resources, and analogous settings; people, including consumers, experts, and thought leadersand informationmay include professionals; First Nations, Métis, or Inuit community experts; secondary sources; collective pools of knowledge in communities and collaborative atmospheres both online and offline
- Develop a product plan and/or service plan that includes key stages and resources
Testing
- Obtain and evaluate critical feedback from multiple sourcesmay include peers; consumers; First Nations, Métis, or Inuit community experts; other experts and professionals both online and offline, both initially and over time
- Based on feedback received and evaluated, make changes to product and/or service plan or processes as needed
Making
- Identify tools, technologies, materials, processes, and time needed for development and implementation
- Use project management processessetting goals, planning, organizing, constructing, monitoring, and leading during executionwhen working individually or collaboratively to coordinate processes
- Sharemay include showing to others or use by others, giving away, or marketing and sellingprogress to increase opportunities for feedback, collaboration, and, if applicable, marketing
Sharing
- Decide on how and with whom to share or promote their product or servicefor example, a physical product, process, system, service, activity, environment, their creativity, and, if applicable, their intellectual propertycreations of the intellect such as works of art, inventions, discoveries, design ideas to which one has the legal rights of ownership
- Critically reflect on their design thinking and processes, and identify new design goals, including how they or others might build on their concept
- Critically evaluate their ability to work effectively, both individually and collaboratively
Applied Skills
Evaluate and apply safety procedures for themselves, co-workers, and consumers in both physical and digital environments
Identify and critically assess skills needed for design interests, and develop specific plans to learn or refine them over time
Evaluate and apply a framework for problem solving
Applied Technologies
Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for the task at hand
Evaluate impacts, including unintended negative consequences, of choices made about technology use
Analyze the role and personal, interpersonal, social, and environmental impacts of technologies in societal change
Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies